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Rank Well In Google

Having high Google rankings can push your website traffic, improve your conversion rate and give you the potential of making a lot of money. If you can rank on the first page of a search engine for decent keywords, you're giving yourself a much better chance of running a successful website.

A surprising amount of people don't realize that by utilizing SEO (search engine optimization) techniques and practices, they can improve their rankings in search engines; including Bing, Yahoo, Google and more.

SEO therefore should be a crucial part of your online marketing and general business strategy, and working to push your rankings should always be a pertinent part of your schedule.

There are numerous separate stages you'll need to go through to optimize your website; probably the first thing you should address is keyword research. Keyword research will allow you to figure out which keywords you're going to attempt to rank organically for, informing your decisions with information presented on tools like Google Ad words Keyword Tool. Such information includes global monthly search volume, competition (in terms of pay per click) and perhaps the most relevant, local monthly search volume.

You would be well advised not to go for particularly generic and highly competitive keyphrases, such as web design. These will be very difficult and take a long time to rank for. You need to go for slightly more long-tail keywords in order to give yourself a better chance of ranking well. A good way of doing this is adding a location or area to the end of your keyphrase, so as an example you could leave 'web design', and try ranking for 'web design worcester' (or wherever you're based).

Once you've selected your keyterms, you'll want to optimize your site to rank for those phrases. Make sure you have landing pages for each of those terms (deep pages, not just the homepage), you'll need to ensure the related keyphrases are present in the URL, page titles, meta keywords and description and the copy. On-site optimization is a reasonably in-depth process, but these are the main things you need to be concerned with for now.

You then need to start increasing the number of external links to your website, using anchor text hyperlinks. Link-building is an ongoing and time consuming procedure, and there are a massive number of different external link sources. Do some research around link-building sources online and you'll be met with a wealth of incredibly useful information and link sources.

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